5 Tips for Starting a Family Entertainment Center
A family entertainment center (FEC) is a great way to get involved in the community, provide a needed service, and create a fun and safe family environment. If you’re considering starting an FEC, you should keep a few things in mind.
Not only can these tips for starting a family entertainment center help you get started, but they can also help ensure your FEC’s long-term success.
Do Your Research
The first step to starting any business is doing your research. This research is especially important for an FEC because there are many moving parts, and you want to ensure you understand the industry before starting. Talk to other FEC owners, attend trade shows, and read industry publications to learn as much as possible about running a successful FEC.
Find the Right Location
The location of your FEC is critical to its success. You want to choose a location that is easily accessible, has plenty of parking, and is visible from the road. You also want to ensure that the area’s demographics are conducive to your target market. The last thing you want is to open an FEC in a neighborhood that isn’t family oriented.
Create a Business Plan
Once you’ve researched and found the perfect location, it’s time to start putting together your business plan. Your business plan should include all the details of your FEC, including what attractions you’ll offer, how you’ll market your business, and what your operating hours will be. Don’t forget to include information on how you’ll finance your FEC and think through how you intend to make sure your FEC is profitable!
Choose the Right Attractions
Choosing the right attractions is one of the most important aspects of running a successful FEC. You want to offer attractions that will appeal to your target market and be appropriate for your target age group. For example, if you’re appealing to families with young children, you’ll want to offer rides and games for that age group. However, if you’re marketing to teenagers, you may want to consider offering laser tag or arcade games. Selecting the right mix of attractions is critical to attracting customers and keeping them coming back.
Promote Your FEC
Getting people in the door is half the battle of running a successful FEC. That’s why it’s so important to promote your business! There are many ways to promote an FEC, including advertising in local publications, hosting special events, and partnering with other companies. Whatever marketing strategy you choose, ensure you’re reaching out to your target market and letting them know about all your FEC has to offer!
These are just a few tips when starting a family entertainment center. Whether you’re just starting or looking to expand your existing FEC, following these tips can help ensure a successful venture.
Go Play Systems can help with commercial playground equipment installation and FECs. Our team of experienced professionals can help you design, build, and install your FEC attractions to ensure an enjoyable and safe environment for everyone. Contact us today to learn more about how we can help you get started on the right track!