4 Ways To Make Your Indoor Playground More Profitable
You can do a few key things to increase your indoor playground’s chances of success. In this blog, we’ll share four ways to make your indoor playground more profitable and successful.
Increase Your Prices
This method may seem counterintuitive to increase profits, but it’s quite effective. Raising your prices will filter out the customers who are only looking for a bargain. The remaining customers will be those willing to pay more for a quality product or service—exactly the type of customer you want. When you raise your prices, do so in a way that doesn’t alienate your existing customer base. A small price increase of 5–10 percent is usually enough to improve profits without losing too many customers.
Offer Discounts and Promotions Strategically
Offering discounts and promotions can be a great way to attract new customers and boost profits—but only if you do it correctly. Timing is everything when it comes to discounts and promotions.
For example, offering a discount on an annual membership just before the busy summer season will help you bring in new business while still generating profits from yearly memberships. On the other hand, offering a discount on drop-in rates during the summertime when your business is already busy may not be necessary or effective.
Focus on Quality Over Quantity
It’s tempting to want to pack your indoor playground with as many features and attractions as possible. After all, the more there is to do, the more likely customers will keep coming back, right?
While it’s certainly important to have a variety of activities available, it’s even more important to ensure those activities are high quality and well-maintained. A few well-made, well-loved pieces of equipment will do more to bring customers back than a dozen cheap, flimsy ones.
Create a Loyalty Program
Loyalty programs are an excellent way to encourage customers to keep coming back and spending money at your business. There are many different ways to create a loyalty program, but the most important thing is to ensure the program is generous and easy to use. For example, you could offer a discount on the customer’s next visit for every referral they make or give free membership every 12 months if the customer remains a member. Whatever loyalty program you create, make sure it will encourage customers to keep coming back.
Owning an indoor playground can be a great way to generate income—especially when done correctly and with a proper business plan in place. There are a few key things you can do to improve your chances of success. By following these tips, you’ll be well on making your indoor playground more profitable!
Go Play Systems is an indoor playground manufacturer that can help turn your indoor playground into a profit-generating machine. We specialize in creating custom indoor playgrounds designed to maximize fun and profitability. For more information on our products and services, contact us today!