Indoor Playgrounds And Fitness Facilities: Adding More Value For Your Customers

May 4, 2020

What is the best way to attract new business to your gym? Gyms and fitness centers across the country are losing business by failing to tap into one of their most profitable demographics: parents.

New parents and parents of young children want to workout. Unfortunately, they do not always have the means to do it. By purchasing indoor playgrounds and/or taking advantage of indoor play structures for sale, your facility can help bridge that gap and meet this growing demand.

Here are just a few reasons to consider tailoring your business for new and/or busy parents.

Offer A Competitive Advantage

Being a parent is expensive. Offer gym or fitness center customers a financial advantage with indoor playground equipment and/or built-in childcare services. If parents are on the fence about joining the gym, extra perks like indoor soft play equipment can tip them over the edge.

Parents are delighted to have the opportunity to bring the kids to the playground and workout while doing it. Buying indoor play structures for sale and coupling these structures with on-site childcare may afford you the most profits. This adds even more incentive to parents. According to the Economic Policy Institute (EPI), average annual childcare costs amount to a staggering $4,000 to $22,600! Help parents curb these costs, and you will undoubtedly earn new customers who keep coming back.

Built-In Connections

Another reason it is wise for fitness centers to tap into this demographic is that gyms have the potential to offer a social outlet for moms, dads, and young children. Parents who are working out are likely to meet one another and bond over shared life experiences.

Similarly, not only are indoor playgrounds great places to make sure kids stay active — toddlers two and up require one hour of moderately active play per day, according to the American Heart Association (AHA) — they are also great places for kids to make new friends. Young friendships help toddlers build critical life skills, like sharing, cooperation, and emotional intelligence. These bonds also help young children combat anxiety and stress.

Make it clear to your customers, by purchasing indoor play structures for sale for your gym, you are creating a kid-friendly environment that is ideal for playdates!

Meet Consumer Demand

Indoor playgrounds are ideal settings for busy parents, their children, and the ensuing socialization that is bound to occur. They also help meet other needs of new parents or parents with their hands full. Here are just a few:

  • A place for new moms to safely shed baby weight. There is a lot of pressure on women to get their pre-pregnancy body back. More importantly, exercise boosts energy levels and combats anxiety and depression. By having a play area for kids, gyms free up new moms to workout regularly and enjoy these benefits.
  • New dads benefit, too! New dads doing their part may also be significantly sleep-deprived. Sleep deprivation leads to irritability, anxiety, and depression. Dads can drop kids off at the indoor playground and workout to lower cortisol levels and get back on track physically and emotionally.
  • Routine. One of the most important things for new parents and busy parents is routine. This can be especially difficult in the first few months when babies do not even sleep through the night. When their kids are old enough, going back to the gym and adhering to scheduled workouts and playground time can be essential for both parents and children in creating and establishing routines.

Marketed the right way, taking advantage of indoor play structures for sale and installing them in your gym can make all the difference. Attract dozens of new customers. Ask our 3D engineers to help you design an indoor playground for your fitness center — one that parents will want to keep bringing their kids back to.